USDC holders can now send the stablecoin to simple wallet addresses with an easy username instead of the jumble of alphanumeric characters now associated with blockchain addresses.

• Circle, the principal operator of USDC, worked with blockchain domain name provider Unstoppable Domains to bring this function to its users, with domains starting at $40.
• The collaboration is designed to bring increased simplicity and accessibility to USDC payments, with users able to exchange usernames followed by the .coin domain.
• As much as the crypto sector grows, sending and receiving payments using a long sequence of random alphanumeric characters as an address could remain a barrier to some users, with fear of funds going astray.
• Being able to use a simple username akin to a Twitter or Instagram handle may help ease those concerns and uncertainty, and make sending crypto payments more like sending an email or a text.
• Users are prevented from co-opting recognized brands such as Apple or Google to ensure only the brand owner can claim that handle, Unstoppable Domains co-founder Brad Kam told CoinDesk.